“Changed My Life… I am so Thankful!”

As a Clinic Owner, you’re probably used to doing a case study for a patient or condition, but have you ever done it with your business owner hat on?!

You’re probably interested to know what other clinic owners are doing to grow their clinic!

It’s pretty common for us to see a clinic owner that is lost for direction, not sure what the next step is for their business journey.

You’re either in a position of pain, struggle or overwhelm and need some urgent help, or you’re happy, content and potentially complacent, meaning you’re missing a lot of the upside.

In any case, it’s great to learn from other health professionals in business because it highlights the opportunities for you to grow.

In this case study with Gabby, we’re going to share a detailed insight into her journey as a Physiotherapist and Private Practice owner (Better Moves Physiotherapy).

Gabby owns and operates a Physiotherapy business based out of gyms, focusing on treating healthcare needs (injury management/programming/preventative and injury assessment) of experienced gym goers and athletes. 

As you can appreciate, everyone’s journey is different, so, take what you see here and filter it through your current position and ask yourself, how could this work for you?

You’ll notice that we’ve included a lot of detail in this case study. We’ve been able to do that because of our 103 point self assessment business audit that we do at the beginning of every new member’s journey.

We are also constantly reviewing our progress with members and on a quarterly basis we do a business audit to review our progress so that Clinic Mastery can stay accountable to the clinic owner getting a return on their investment.

You’ll see in the answers below we have included Gabby’s feedback throughout her time with us.

Why did You Join the Clinic Mastery Business Academy?

“I had 2 big challenges at start of the academy. Number 1, was i needed a more stable income because bills are being paid, pay cheque to pay cheque. Number 2 was that i wanted another physio on the team to help with the patient load and remove the reliance on me as main provider”.

Happy Clinic Mastery Group

What Results Have You Achieved With The Business Academy?

You’ll see some real figures below…

What you need to know is that the comparison spans between (August 2017 – Jan 2018 (5m period).

Remember, Gabby runs a Physiotherapy clinic and your numbers are likely to be different if you are in another industry.

Over that period, these numbers reflect how Gabby has been able to engage and align her team, with the help of Clinic Mastery to be able to implement many of the (64+) practical systems (we give you in the business academy) to create a sustainable business.

You’ll also need to appreciate that these are sustained average numbers over a 5m period.

Monthly Revenue

  • Increase by 31%
  • Key systems we implemented to help create this change:
    • Reactivation through cliniq apps
    • Keeping track of bookings two weeks ahead
    • Running promotions through cliniq apps, facebook campaigns and google adwords
    • Management plans and nurturing referrers

Monthly Appointment Numbers

  • Increase by 35 %
  • Key systems we implemented to help create this change:
    • Strict cancellation policy implemented with systems and scripts for admin staff and practitioners
    • Management plans that layout appointment structure and guidelines of appointments needed to attend
    • Cliniq apps campaign for no show/cancelled appointments

Patient Visit Average

  • Increase by 59%
  • Key systems we implemented to help create this change:
    • Management plans
    • Referral cards
    • New patient checklist

What Other Changes Have You Experienced in Your Clinic?

  1. We’ve Added New team members
    • We employed a Part time Physiotherapist
    • We engaged a virtual assistant to do our data analysis and statistics tracking…
    • Virtual receptionist also now 5 days a week
  2. We’ve transitioned to better operating systems
    • From shedul to cloud based practice management software, Cliniko
    • From excel spreadsheets to cloud based accounting and bookkeeping software XERO
    • From nothing or texting on my phone to cloud based client communication system Cliniq Apps
    • From written to-do lists, to Asana Project Management Software
  3. We are much more structured in our growth
    • All of my plans used to be in loosely in my head, now we have a clear structure because we have created detailed 90 day and 12 month plans.
  4. We are more delivering a better client experience
    • We have a written and clarity on the touch points in our new clients journey
    • Welcome packs DEFINITELY
  5. We’re getting paid what we’re worth because we add more value
    • We went from bulk billing to $20 Gap payments
    • We had an Increase in our Initial appointment fee of 7%
    • We had an Increase in our Subsequent appointment fee 16%

Clinic Mastery Team

How Would You Describe Your Business Academy Experience

“It has been life changing!”

The Virtual Classroom

  • “Kajabi = absolutely love it”
    • “Can pause it at any time.”
    • “Leave questions to ask/comments”
    • “Ability to have worksheets to do as you watch”
    • “Have things to implement straight after or add to asana to implement when its better appropriate.”
    • “Can jump forward or back to modules that are most appropriate.”


The Study Buddies

  1. “Coaching/mentoring/accountability sessions = the best time of the week!”
  2. “Slack group = 24 hour business advice/help/support and friendship circle.”
  3. “Live events = should be called life changing events!”
  4. “Email support = rarely needed because of slack and mentoring sessions but always answered within 24 hours :)”


Business in a Box

  1. “Systems, policies, procedures = less fires to put out, more time for handling the most important things, less time required to do things at home once I leave the clinic.”
  2. “Google Site = life saviour for staff and myself!!”


How Would You Describe Your Experience with the Clinic Mastery Team?

  • “Changed my life professionally, personally and I am so thankful to have found not only mentors but a group of other like minded team mates that help you when you’re in need and also celebrate your wins!”

What Advice Do You Have For a Clinic Owner Contemplating the Business Academy?

Don’t even contemplate, start NOW! There’s nothing to lose and everything more than you could imagine to gain.

Applications for the next Business Academy enrolment are now open (only 4 per year), claim your strategy session now to see if we have what you need and find out if you’d be a good fit.




So, the question i have for you is this, do you want to grow your clinic?!

Unfortunately, you don’t get any extra rewards for doing it yourself…

If you want to take control of your clinic growth, just like Gabby, you might as well take advantage of the entire done-for-you systems, policies, procedures and structures we’ve created and use in our clinics today…

There is no need to re-invent the wheel!

If you’re serious about taking the next step, then we should talk. If you’re on the fence, this is not for you. Just like Gabby said, you have to immerse yourself to get the best results.

The Business Academy is not for the faint hearted, it demands high level of commitment and relentless execution. It is your business after-all.

Gabby has put in an incredible amount of work, she epitomises what it means to be a member of this elite group.

We have all the resources you need and the support to help bring it to life, the question is, are you willing to put your head down and do the yards with us?

Will You Be Our Next Case Study?!

Until next time;
Live with Passion and Serve with Care!

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