Randall Cooper, CEO of Premax, shares some lessons he’s learned in running a successful and well-loved global business, how to handle negative reviews and take accountability, how to make people fall in love with your brand, and how they’ve managed to create a loyal following all around the world.
Ready to learn more? Check out the full episode!
SHOW NOTES
Getting Personal
- Reading/learning list [0:01:14.3]
- People who inspire Randall [0:02:04.7]
- Childhood aspirations [0:02:36.4]
- Motto you live by [0:03:01.5]
- Why Randall decided to be a physio instead of becoming a chef [0:03:55.4]
Life as a Business Owner
- Randall talks about Premax and how he came up with the idea for athlete engineered skincare [0:05:55.5]
- How Randall manages his time between being a clinician and being a business owner [0:08:25.1]
- The difference between a clinic business and a product business [0:10:48.8]
How to Create Raving Fans
- Lessons on how to make people love your brand [0:15:28.2]
- About Learn.physio [0:18:46.3]
- What is the Melbourne ACL Rehab Guide? [0:19:20.0]
- Dealing with self-doubt and insecurities about your products and services [0:24:18.9]
- How to deal with negative reviews about your business [0:26:00.3]
- Randall’s top lessons on business [0:29:47.9]
Let’s Connect!
- Check out Premax [0:32:30.4]
- Connect with Randall [0:32:53.5]
QUOTES
“You have to make it happen but you don’t necessarily have to be the person who has to do it.”
MENTIONS
- The American Journal of Sports Medicine
- International Journal of Cosmetic Science
- Learn.physio (site)
- Learn.physio (Facebook)
- Melbourne ACL Rehab Guide
- Premax
CONNECT WITH RANDALL
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- Ep. 188 Tim Bransdon on Becoming a Trusted Voice and Creating a Strong Brand
- Ep. 135 Creating a Brand That Lasts Throughout the Years
- Ep. 134 Building a Brand That People Trust and Love
- Ep. 132 Make Your Facebook Ads Work: Tips on Audience Targeting, Social Media Marketing, Branding and More
- Ep. 59 Connecting, Marketing and Branding Through Storytelling
