Profit First Strategy: How to Reach Your Revenue Target | Grow Your Clinic Podcast | 095


This week on the podcast, Jack and Ben talk about the Profit First strategy from the book Profit First by Mike Mickalowics, how you can apply it in your clinic and adopting the strategy to help you reach high performance benchmarks.

Check out the full episode!


“An expense that directly helps you generate more revenue isn’t an expense. It’s an investment.”

“Being purposeful about your numbers and having those targets in place is very important.”



  • [0:00:30.3]  Introduction to the Profit First strategy
  • [0:01:58.9]  The mechanics of the Profit First strategy
  • [0:03:33.3]  Adopting the Profit First strategy in the Australian context
  • [0:04:45.0]  Income VS Profit
  • [0:05:26.3]  Break up Profit & Loss statement into functional categories
  • [0:08:22.1]  Example of working within your budget
  • [0:11:34.7]  Different ways to end up with your profit goal
  • [0:12:37.1]  Expenses VS Investments
  • [0:14:08.8]  Why being profitable matters

Send us your thoughts about this episode at jack@clinicmastery.com or ben@clinicmastery.com.

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!


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