As a Clinic Owner, you’re probably accustom to doing a case study for a patient or condition, but have you ever done it with your business owner hat on?!
You’re probably interested to know what other clinic owners are doing to grow their clinic!
It’s pretty common for us to see a clinic owner that is lost for direction, not sure what the next step is for their business journey.
You’re either in a position of pain, struggle or overwhelm and need some urgent help, or you’re happy, content and potentially complacent, meaning you’re missing a lot of the upside.
In any case, it’s great to learn from other health professionals in business because it highlights the opportunities for you to grow.
In this case study with Julie, we’re going to share a detailed insight into her journey as an Occupational Therapist and Private Practice owner (Advanced Health & Hand Therapy).
As you can appreciate, everyone’s journey is different, so, take what you see here and filter it through your current position and ask yourself, how could this work for you?
You’ll notice that we’ve included a lot of detail in this case study. We’ve been able to do that because of our 103 point self assessment business audit that we do at the beginning of every new member’s journey.
We are also constantly reviewing our progress with members and on a quarterly basis we do a business audit to review our progress so that Clinic Mastery can stay accountable to the clinic owner getting a return on their investment.
You’ll see in the answers below we have included Julie’s feedback throughout her time with us.
I started my business as I am passionate about helping people to use their hands and arms.
I am keenly aware of the strong psychological link we have to our hands which means that any injury to our hands can directly impact our sense of self.
I wanted to provide therapy in a way that honoured that link and encouraged and supported people through their recovery not just treat them.
I needed to start my own business to have the freedom to do that.
My clinic is a hand therapy practice that focuses on the diagnosis, treatment and rehabilitation of the whole upper limb – shoulder to fingertip.
I started my clinic in March 2016 in Townsville QLD.
I quickly expanded to service the rural area of Tully and Cardwell – about 200 km north of Townsville.
I hired my first administrative staff member and therapist in June 2017 and expanded again to service 2 further rural areas.
I now work out of my own clinic with 2 other hand therapists and 2 administrative support team members.
Our clinic focuses on the client outcome and experience first and foremost and we treat each other with the same kindness and respect we offer to our clients.
We have a lovely clinic culture and we work hard to involve our referral partners in this culture.
We offer great coffee and tea along with luxury hand creams and we even have a lovely clinic dog, Daisy, to help people feel relaxed and comfortable.
I joined the Clinic Mastery Business Academy to get support and education for how to run a business.
I had spent the 8 years since I left uni concentrating and studying hard to become the best hand therapist I could be.
When I opened my business I felt like a first year uni student again – I knew nothing!
I found opening a business was incredibly lonely.
I had many people telling me I couldn’t do it.
I also had many people telling me to push harder; but the problem was I didn’t know where to best spend my energy.
I read so many business books and listened to hours upon hours of business podcasts which helped me with knowledge; but unfortunately that knowledge did not help me with implementation!
I heard Daniel Gibbs on one of the business podcasts and I still remember exactly where I was when I heard his interview.
The Clinic Mastery philosophy of the importance of the client experience was exactly the kind of business I wanted to create.
I started following Clinic Mastery and when I learned that they offered a structured learning portfolio along with one on one mentoring I knew it was something I needed to invest in.
I felt that I owed it to my clients to make a smart investment in coaching and learning to make sure that I could help as many people as well as I possibly could.
After I met the whole team at my first live event I was very emotional.
I knew that I had found a group of people who shared my passion for quality health care.
The best part was that I was no longer lonely in business. I could feel straight away that the team wanted me to succeed as much as I wanted to succeed.
You’ll see some real figures below…
What you need to know is that the comparison spans between April 2017 – to March 2018 (11m period).
Remember, Julie runs an Occupational Therapy clinic and your numbers are likely to be different if you are in another industry.
Over that period, these numbers reflect how Julie has been able to engage and align her team, with the help of Clinic Mastery to be able to implement many of the (64+) practical systems (we give you in the business academy) to create a sustainable business.
You’ll also need to appreciate that these are sustained average numbers over a 11m period.
Monthly Appointment Numbers
Patient Visit Average
Average Revenue Per Client
Applications for the next Business Academy enrolment are now open (only 4 per year), claim your strategy session now to see if we have what you need and find out if you’d be a good fit.
So, the question i have for you is this, do you want to grow your clinic?!
Unfortunately, you don’t get any extra rewards for doing it yourself…
If you want to take control of your clinic growth, just like Julie, you might as well take advantage of the entire done-for-you systems, policies, procedures and structures we’ve created and use in our clinics today…
There is no need to re-invent the wheel!
If you’re serious about taking the next step, then we should talk. If you’re on the fence, this is not for you. Just like Julie said, you have to immerse yourself to get the best results.
The Business Academy is not for the faint hearted, it demands high level of commitment and relentless execution. It is your business after-all.
Julie has put in an incredible amount of work, she epitomises what it means to be a member of this elite group.
We have all the resources you need and the support to help bring it to life, the question is, are you willing to put your head down and do the yards with us?
Until next time;
Live with Passion and Serve with Care!