As a Clinic Owner, you’re probably accustom to doing a case study for a patient or condition, but have you ever done it with your business owner hat on?!
You’re probably interested to know what other clinic owners are doing to grow their clinic!
It’s pretty common for us to see a clinic owner that is lost for direction, not sure what the next step is for their business journey.
You’re either in a position of pain, struggle or overwhelm and need some urgent help, or you’re happy, content and potentially complacent, meaning you’re missing a lot of the upside.
In any case, it’s great to learn from other health professionals in business because it highlights the opportunities for you to grow.
In this case study with Kate, we’re going to share a detailed insight into her journey as a Podiatrist and Private Practice owner (Diamond Valley Foot & Ankle Clinic).
Kate owns and operates a Podiatry business based in Greensborough, Victoria. Kate and her team offer a full spectrum of Podiatry Services to their local community.
As you can appreciate, everyone’s journey is different, so, take what you see here and filter it through your current position and ask yourself, how could this work for you?
You’ll notice that we’ve included a lot of detail in this case study. We’ve been able to do that because of our 103 point self assessment business audit that we do at the beginning of every new member’s journey.
We are also constantly reviewing our progress with members and on a quarterly basis we do a business audit to review our progress so that Clinic Mastery can stay accountable to the clinic owner getting a return on their investment.
You’ll see in the answers below we have included Kate’s feedback throughout her time with us.
“I was hoping that it would help me grow my business to be less revolved around me so I can move it to a difference phase of my life.”
“I needed to get some clarity about how to get the business to the position I have always wanted it to be in.”
“I was hoping to be able to take another decent holiday/adventure to an overseas location. (PS. I just spent 6 weeks overseas, this was a big win, and my business was still going strong when I returned – Yay!).”
The main challenges I faced prior to the Business Academy were:
“Finding and employing quality team members, it was difficult. Finding the right fit and people who are motivated to be a part of something great.”
“Many people just want to come to work do what they have to and go home with a good pay packet, I want to be able to empower my team to put more in to the business so that they enjoy coming to work each day.”
“I wanted to have a fantastic induction process along with P&P to help make it a simpler process.”
“Systems! I knew that I need systems in place to have the clinic run smoothly.”
“At the time, I was the podiatrist, I was at times the receptionist, the cleaner, the builder/maintenance gal, the fixer, the problem solver. The only thing I was not, was the book keeper or the accountant.”
You’ll see some real figures below…
What you need to know is that the comparison spans between August 2016 – March 2018 (~18m period)
Remember, Kate runs a Podiatry clinic and your numbers are likely to be different if you are in another industry, location etc.
Over that period, these numbers reflect how Kate has been able to engage and align her team, with the help of Clinic Mastery to be able to implement many of the (64+) practical systems (we give you in the business academy) to create a sustainable business.
You’ll also need to appreciate that these are sustained average numbers over a 18m period.
Monthly New Clients
Average Revenue Per Client – Per Visit
Monthly Appointment Numbers
“Do it! Even if you think you are too small or it wouldn’t work for you because you don’t have a team yet.”
“The structure you can build puts you in great stead for the future as once you have a team putting structure in afterwards make it difficult to change habits and expectations.”
“The things you learn not only from the CM directors but the CM family as well is invaluable. “
“There are people with all different types sized clinics and this community will help push you, make you succeed and grow more than you ever thought you could!”
Applications for the next Business Academy enrolment are now open (only 4 per year), claim your strategy session now to see if we have what you need and find out if you’d be a good fit.
So, the question i have for you is this, do you want to grow your clinic?!
Unfortunately, you don’t get any extra rewards for doing it yourself…
If you want to take control of your clinic growth, just like Kate, you might as well take advantage of the entire done-for-you systems, policies, procedures and structures we’ve created and use in our clinics today…
There is no need to re-invent the wheel!
If you’re serious about taking the next step, then we should talk. If you’re on the fence, this is not for you.
Just like Kate said, you have to immerse yourself to get the best results.
The Business Academy is not for the faint hearted, it demands high level of commitment and relentless execution. It is your business after-all.
Kate has put in an incredible amount of work, she epitomises what it means to be a member of this elite group.
We have all the resources you need and the support to help bring it to life, the question is, are you willing to put your head down and do the yards with us?
Until next time;
Live with Passion and Serve with Care!