As a Clinic Owner, you’re probably accustom to doing a case study for a patient or condition, but have you ever done it with your business owner hat on?!
You’re probably interested to know what other clinic owners are doing to grow their clinic!
It’s pretty common for us to see a clinic owner that is lost for direction, not sure what the next step is for their business journey.
You’re either in a position of pain, struggle or overwhelm and need some urgent help, or you’re happy, content and potentially complacent, meaning you’re missing a lot of the upside.
In any case, it’s great to learn from other health professionals in business because it highlights the opportunities for you to grow.
In this case study with Travis, we’re going to share a detailed insight into his journey as a Physiotherapist and Private Practice owner (Pathways Physiotherapy).
As you can appreciate, everyone’s journey is different, so, take what you see here and filter it through your current position and ask yourself, how could this work for you?
You’ll notice that we’ve included a lot of detail in this case study. We’ve been able to do that because of our 103 point self assessment business audit that we do at the beginning of every new member’s journey.
We are also constantly reviewing our progress with members and on a quarterly basis we do a business audit to review our progress so that Clinic Mastery can stay accountable to the clinic owner getting a return on their investment.
You’ll see in the answers below we have included Travis’ feedback throughout his time with us.
I love helping people, but wanted to do so on my terms, in an environment that I created.
That’s why I started my own Physiotherapy practice. I also love leading a team and helping other therapists grow.
Ultimately though I wanted to have the freedom to live the life I want for me and for my family.
I always knew I never wanted to be trapped working within the business.
I started my Physiotherapy and Pilates business in 2014 doing everything myself for 6 months.
Then employed my first therapist and receptionist 6 months in.
Since then we’ve made slow but steady progress.
We have 3 therapists and run multiple classes.
Our GP, surgeon, PT and other health professional referral networks are strong, but other than that we currently do minimal external marketing.
I knew we needed systems and even had it on my “to do” list for 6 months, but every time I’d start I’d stare blankly at my laptop.
There was so much to do I didn’t know where to begin.
A colleague and a friend of mine invited me to a Clinic Mastery event because she felt they could help me.
It was last minute and I had a full book on the Saturday.
I made the decision to call every client and reschedule them so I could make it.
It was the best decision I made since starting the business in the first place.
Immediately I knew CM would help with my systems, but I also learnt a heap about team engagement and workplace culture.
It was the changes I made around team engagement which had the biggest immediate impact on my top line growth.
My staff seemed energised and became super productive.
You’ll see some real figures below…
What you need to know is that the comparison spans between October 2017 – July 2018 (~9m)
Remember, Travis runs a Physiotherapy clinic and your numbers are likely to be different if you are in another industry.
Over that period, these numbers reflect how Travis has been able to engage and align his team, with the help of Clinic Mastery to be able to implement many of the (64+) practical systems (we give you in the business academy) to create a sustainable business.
You’ll also need to appreciate that these are sustained average numbers over a 9m period.
Monthly New Clients
Monthly Appointment Numbers
Patient Visit Average
Average Revenue Per Client
Jack, Shane, Ben and Daniel have a lot to offer.
They have been incredibly helpful by being responsive and direct with me, they have always followed through and kept me accountable.
They have always been willing to go above and beyond, no matter what the the question or time of the day.
They have played a huge role in the success and growth of our clinic.
I wouldn’t hesitate to reach out to the clinic mastery team and see what they can offer, because I have no doubt they can help anyone, regardless of what stage they are with their business.
The biggest thing for me was CM giving me the tools to be able to gain my freedom, work the hours I want to work, whilst trusting that the systems and processes, induction, and team culture I have put in place will run the business like a well oiled machine without me.
Plus, its totally evident from the minute you have a conversation with one of the team at CM, that they genuinely care about you. They understand you and they’ve been there before.
Applications for the next Business Academy enrolment are now open (only 4 per year), claim your strategy session now to see if we have what you need and find out if you’d be a good fit.
So, the question i have for you is this, do you want to grow your clinic?!
Unfortunately, you don’t get any extra rewards for doing it yourself…
If you want to take control of your clinic growth, just like Travis, you might as well take advantage of the entire done-for-you systems, policies, procedures and structures we’ve created and use in our clinics today…
There is no need to re-invent the wheel!
If you’re serious about taking the next step, then we should talk. If you’re on the fence, this is not for you. Just like Travis said, you have to immerse yourself to get the best results.
The Business Academy is not for the faint hearted, it demands high level of commitment and relentless execution. It is your business after-all.
Travis has put in an incredible amount of work, he epitomises what it means to be a member of this elite group.
We have all the resources you need and the support to help bring it to life, the question is, are you willing to put your head down and do the yards with us?
Until next time;
Live with Passion and Serve with Care!