Timbo Reid is a marketing keynote speaker and the host of The Small Business Big Marketing Show. Timbo specializes in showing business owners how to create an irresistible business through smart, results-focused marketing, and has conducted various marketing workshops throughout his career.
In this episode, we talk about:
- Better marketing for small businesses
- Practical tips that can change your marketing strategy
- Mindset and beliefs around marketing
- Content creation strategy
- Getting into the habit of consistently producing content
- Hiring a virtual team to help you out with your marketing
- How to make your business irresistible
- Personalizing what you do
- How to grow and reach more people with your podcast
There are lots of practical tips in this episode with regards to marketing, so make sure to check it out!
[easy-tweet tweet=”“The best marketing is personalized, and the best marketing is helpful.”” url=”clinicmastery.com/content-marketing-strategies-for-an-irresistible-business-with-timbo-reid” template=”light”]
“Marketing shouldn’t be slimy or salesy, and really what you are doing is you are helping your prospect or your customer make a more informed decision.”
“Quality content always outperforms beautifully produced content that’s not helpful.”
“We don’t have to use big words to do big things – we just need to be ourselves.”
- [0:03:41.9] Getting to know Timbo
- [0:04:33.1] Timbo explains what ‘helpful marketing’ means
- [0:08:43.7] Why educating your audience AND competitors is a great marketing strategy
- [0:09:55.6] How to start with consistently producing content
- [0:12:28.1] Creating content that targets your ideal clients
- [0:14:25.3] Marketing with your brand in mind, how hiring a copywriter could help you with your content
- [0:17:07.5] Thoughts on having a virtual team who manages your content
- [0:20:09.9] Perspectives on the business owner being the face of the marketing versus the team
- [0:24:19.9] Making your small business irresistible
- [0:26:55.6] Personalized marketing
- [0:27:41.1] Timbo’s final words about marketing
- [0:30:14.3] Practical tips about expanding the reach of a podcast
Do you have a question about marketing that you would like us to answer and break down in one of our episodes? Shoot us an email through Ben at [email protected] and we’ll do our best to answer your answers on the show.
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