In this two part series of creating a values-driven business, Jack talks about the four core values of Clinic Mastery and why having a values-driven business is important.

QUOTES FROM THIS EPISODE

“The reality is core values are more than just words; they need to be core actions.”

“Values are the principles that govern and guide how you act or how you behave, the expressions of your culture.”

“Core values are not something that you create; it’s something that you identify, and then amplify.”

“If you haven’t defined your core values and created practices and behaviors around them, you’re simply leaving your culture up to chance.”

MENTIONS

• Grow My Clinic online course

SHOW NOTES

• [0:01:42.9]  Clinic Mastery backstory: How we created our own core values
• [0:03:53.9]  What are core values?
• [0:06:26.9]  Why core values are necessary for your health business
• [0:08:13.5]  The Four Clinic Mastery Core Values
• [0:08:49.0]  Core Value #1. Keep it real
• [0:09:17.6]  Core Value #2. Make it happen
• [0:09:39.1]  Core Value #3. Bring the energy
• [0:10:39.1]  Core Value #4. Be outcome-focused

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at jack@clinicmastery.com with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript

Ben Amos from Engage Video Marketing joins us this week in the podcast to talk about the secret sauce behind creating amazing video content that promotes brand-awareness and converts viewers into clients.

QUOTES FROM THIS EPISODE

“Once you’ve identified your audience, you’ll know what they want to know about.”

“What is your business objective from any piece of content?”

“Whatever the production decisions you make really should be the last decision you make.”

“The reality with human beings is that we buy with emotions, and we justify that decision with rational logic later.”

“The journey starts at the emotional end, but it becomes a rational decision of ‘Am I going to part with my cold, hard cash?’”

“You want to be using your content and the content of your [Facebook] Live in a way that encourages people to ask questions or interact or engage in those comments.”

“Doing any video is better than doing no video.”

MENTIONS

• Grow My Clinic online course
• Engage Video Marketing
• Innovate Media
• ‘Foundations’ Video Course

SHOW NOTES

• [0:00:48.8]  Getting to know Ben Amos
• [0:03:02.2]  Mistakes businesses make when it comes to video marketing, how businesses should really strategize their video content
• [0:05:42.7]  How can video play a part in our overall business objective and strategy?
• [0:06:09.6]  Seven elements to an Effective Online Video Strategy, Element #1. Audience
• [0:06:37.1]  Element #2. Content
• [0:06:49.0]  Element #3. Be clear with your business objectives for video production
• [0:07:36.8]  Element #4. Distribution: Where are you supposed to post your video?
• [0:08:17.6]  Element #5. Optimization: SEO, metadata
• [0:09:03.7]  Element #6. Metrics
• [0:09:51.9]  Element #7. Production
• [0:10:33.6]  Strategic difference between brand-awareness content and conversion content
• [0:15:24.5]  Tips to make your video content more effective
• [0:16:50.0]  Ben talks about the “Full Funnel Video Strategy”
• [0:17:13.3]  Secret Element #8. The Goal of Delight: How you can use video to address the advocates of your potential brand/service
• [0:18:11.8]  How videos can help patients finish their client journey
• [0:19:19.0]  Distribution: What kind of content works for different social media platforms?
• [0:25:04.6]  What types of videos work on Facebook?
• [0:29:43.0]  Do built-in captions perform better than the external captions file?
• [0:31:02.0]  Difference in performance between a self-produced video and a professionally produced video
• [0:35:20.0]  Resources for people who want to learn about video marketing

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at jack@clinicmastery.com with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript [in progress]

MENTIONS

• Grow My Clinic online course
• Clinic Mastery Podcast

Here at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at jack@clinicmastery.com with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript

This week on the podcast, Dr. Glen Richards shares to us about the driving principles behind his multi-million dollar empire.

Dr. Glen Richards is a veterinary surgeon and founder and former CEO of Greencross, Australia’s largest pet care company.

Glen spent 10 years building a multi-million dollar integrated pet care empire, which now operates in more than 130 veterinary hospitals in Australia, New Zealand and China.

You may better know Glen from his involvement with MyFootDr and his media presence as one of the four Investors on Shark Tank Australia, hosted on Channel 10.

QUOTES FROM THIS EPISODE

“The bigger the organization, the more disciplined a structure’s got to be.”

“Step up! What’s the worst that could happen?”

MENTIONS

• Grow My Clinic online course
• MyFootDr
• Greencross Australia
• Petbarn
• City Farmers
• Shark Tank Australia

SHOW NOTES

• [0:01:12.1]  Glen’s transition from being a clinician, to being a business owner, to becoming an investor
• [0:08:07.9]  Keeping things rolling between transitions
• [0:12:46.1]  Attention to people
• [0:16:58.1]  Dealing with clinicians who do not embrace change and/or innovation
• [0:23:17.2]  Glen’s key business principles
• [0:25:12.7]  What key business principles will Glen pass down to his kids?
• [0:30:52.1]  Glen’s parting advice to the listeners
• [0:33:19.0]  Get in touch with Glen!

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript [in progress]

In this episode, we’re going to be speaking with Andrew Roberts about mastering your daily grind and flow, both in business and in life.

Andrew is well known as one of Australia’s leading business mentors and is a Strategic Business specialist. He has gone from running one of the largest business coaching companies in Australia to focusing on specialists and leaders of various industries. You may know Andrew as the author of the book ‘What The Hell Are You Chasing?!’

Andrew believes in balance and encourages the people he works with to stop chasing stuff they don’t want, to stop trying to impress people they don’t even like and to live life as a ‘fulfillionaire’ – someone who is rich in every area of life.

QUOTES FROM THIS EPISODE

“If it’s not scheduled, it won’t get done.”
“One hour of inspired time is greater than six hours of uninspired time.”
“To be able to run an amazing team, it needs frequency of communication.”
“A great leader of any business needs to be the visionary and constantly enrolling and inspiring the team for the vision.”
“The first most valuable person in a business is the owner; the second most valuable people in a business is the team, more valuable than the customer.”
“You are better off hiring a motivated person and hoping you don’t de-motivate them, because it’s impossible hiring a demotivated person and trying to motivate them.”
“Building a great team is built on how you hire.”

MENTIONS

• Grow My Clinic online course
• What the Hell Are You Chasing?! by Andrew Roberts (book)
• Andrew’s Official Site

SHOW NOTES

• [0:01:24.7]  What does “flow” mean to Andrew?
• [0:02:22.7]  How to manage your stress and get out of feeling overwhelmed
• [0:04:23.2]  Is stress a normal thing to experience when you’re going through growth?
• [0:05:33.0]  Walking to de-stress
• [0:08:06.1]  Deliberately putting in breaks into your year to reset
• [0:12:28.8]  Michael’s four major planning techniques
• [0:15:55.3]  What are the fundamentals of being a good coach/mentor that clinic owners could take today and apply in engaging with their team?
• [0:20:26.7]  How to create a vision or pathway for a team member in terms of their role and progression as part of that vision/mission that your clinic has[0:01:24.7]  What does “flow” mean to Andrew?
• [0:02:22.7]  How to manage your stress and get out of feeling overwhelmed
• [0:04:23.2]  Is stress a normal thing to experience when you’re going through growth?
• [0:05:33.0]  Walking to de-stress
• [0:08:06.1]  Deliberately putting in breaks into your year to reset
• [0:12:28.8]  Michael’s four major planning techniques
• [0:15:55.3]  What are the fundamentals of being a good coach/mentor that clinic owners could take today and apply in engaging with their team?
• [0:20:26.7]  How to create a vision or pathway for a team member in terms of their role and progression as part of that vision/mission that your clinic has

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript [in progress]

We have a very passionate guest this week on the Grow My Clinic podcast, and that is Michael Griffiths!

Michael is the founder of Referral Marketing Guru, the #1 authority on referral marketing training around the globe and today, he shows people how to generate more referrals, use their networks more effectively and use partnerships to fill their New Client funnel.

QUOTES FROM THIS EPISODE

“Unlike any other form of marketing where it’s all about getting yourself in front of the right sources of people, referral marketing is what we call the best form because it’s not costing you a cent to be able to get other people passing you new business and new opportunities.”

“Partner to create win wins.”

“I don’t care about what you do or how you do it; whether you think you’re the best is irrelevant. What I care about is do I like you and trust you and actually want to help you?”

“So the right question isn’t “tell me more about your business” or “tell me what you do in business”, it’s just simply “tell me more about YOU.””

MENTIONS

• Grow My Clinic online course
• Michael Griffiths
• Referral Marketing Guru
• Michael’s 9-Point Referral Game Plan

SHOW NOTES

• [0:01:03.0]  What is referral marketing and how can it be applied in a health practice?
• [0:02:12.0]  Are referred clients better clients than your regular clients?
• [0:03:53.1]  Michael’s journey to becoming a business owner and how he became the authority in referral marketing
• [0:07:25.9]  How to do referral marketing to grow our clinics; Three areas a clinic owner must focus on
• [0:07:40.3]  Area of Focus #1: Generating Referrals from Referral Teams
• [0:09:26.2]  Area of Focus #2: Networks
• [0:10:32.8]  Area of Focus #3: Partnerships with people who have the same clientele that we have
• [0:12:15.4]  How to make your partnerships work
• [0:14:38.7]  Current trends and best practices in referral marketing, referral marketing mistakes
• [0:17:24.8]  Doing referral marketing right – what to do and say, building relationships with people, getting into partnerships
• [0:21:42.3]  Listener Question: What’s the most effective way to keep those referral partners engaged in the mid to long term?
• [0:23:30.2]  Michael’s parting advice for the listeners
• [0:26:34.1]  Access Michael’s 9-Point Referral Game Plan!

If you like this episode of the Grow My Clinic podcast, please don’t forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

Download the transcript [in progress]