Jack walks us through the four key elements in launching anything in your clinic, be it a product, a new practitioner, or a new service. He also talks about buyer and customer intent and how to reverse engineer your marketing and communications effort to make sure you launch well.
QUOTES FROM THIS EPISODE
“Unless you have a strategy in place to fill that, nothing’s going to happen.”
“If someone makes a search on Google, they’re ready to do buy or engage.”
- [0:03:31.2] Launch tip #1: Gauging the buying intent of customers in online channels (Google AdWords, Facebook, etc.)
- [0:04:47.3] Sample strategy for launching/introducing new practitioners online
- [0:05:26.7] Launch tip #2: Contacting referral partners and business partners
- [0:06:39.2] Launch tip#3: Distributing content to client database via CRM