Ryan McCathie talks about his exercise physiology journey, how he networks through LinkedIn, and how it has helped his clinic achieve their goals.
QUOTES FROM THIS EPISODE
“Smell (clinic’s scent) has a great emotional attachment to patients, so we make sure our smell is quite regular.”
“If one person’s asking it, there’s probably a dozen others that are thinking it, that have never gotten around to asking it.”
“I don’t argue on social media. It wastes your time.”
- [0:00:44.6] Introducing Ryan McCathie
- [0:01:22.2] What is exercise physiology and how Ryan ended up studying it
- [0:01:57.8] Common chronic conditions Ryan and his team usually deal with
- [0:02:44.7] Why Ryan chose exercise physiology as a profession
- [0:04:02.8] Why private practice?
- [0:05:39.1] How Ryan ended up with his own clinic
- [0:06:58.1] About the Hunter Rehabilitation and Health
- [0:07:41.5] Some elements of the client experience that Ryan has focused on and maximized
- [0:09:10.7] How HRH gets feedback from patients
- [0:09:51.9] Genre of music played in HRH’s welcome room
- [0:11:08.1] Are special treatments really worth it?
- [0:12:17.6] How Ryan successfully grew his exercise physiology clinic
- [0:14:19.6] Ryan’s LinkedIn strategy
- [0:16:21.7] What to publish on LinkedIn
- [0:17:48.5] How Ryan comes up with ideas for his content
- [0:19:05.1] Overcoming the fear of being in front of the camera
- [0:22:15.5] Some posts that have created the most engagement on LinkedIn
- [0:24:15.2] Handling debates on LinkedIn posts
- [0:26:08.0] Has LinkedIn contributed to the growth of HRH?
- [0:27:58.3] Learn more about Hunter Rehabilitation and Health