Are You Really on Track to Achieve Your Clinic Goals?

At Clinic Mastery, we speak with clinic owners every day who are chasing big goals — whether that’s stepping back from client work, increasing income, or creating more freedom for their families. But here’s the kicker:

Many are busy, but not actually progressing toward what they really want.

So today, I want to walk you through a powerful lens we use to assess whether you’re truly on track to achieving your goals — and what to do if you're not.

The 3 Ingredients You Need to Reach Your Goals

If you feel like you’re putting in the effort but not seeing the results, chances are you’re missing one (or more) of these:

1. Specific Knowledge – You need the right information to make the right decisions.

2. Correct Actions – Your plan must include high-impact activities that align with your goals.

3. Accountability & Support – It’s tough to stay consistent without someone in your corner.

Let’s explore this through a real-life example of a clinic we recently worked with (anonymised for privacy).

Case Study: How One Clinic Owner Reclaimed Their Time and Boosted Their Income

This particular clinic owner had a clear vision:

• Reduce the number of clients they were seeing.

• Increase the clinic’s overall income.

• Support their partner to step back from work and spend more time with their kids — a deeply personal family goal.

They had a plan in place, but when we reviewed it together, one thing became clear: the plan was packed with “busy work” rather than strategic action.

They were spending hours refining internal systems (that weren’t broken), while recruitment — a key driver for achieving all three of their goals — only had 30–60 minutes allocated per week.

Here’s the problem: You can’t scale your clinic or free yourself up without a team to carry the load.

They needed 2.5 full-time equivalent practitioners hired and fully booked to make their vision possible. Recruitment wasn’t optional — it was essential.

What We Changed (And How You Can Too)

We focused on shifting their plan from fluff to focus. Here’s what we introduced:

1. Hyper-Focused Recruitment Strategy

We brainstormed how to go beyond job ads on Seek:

• Attend local events to build connections with future candidates.

• Guest lecture at universities to build long-term recruitment pipelines.

• Daily outreach on LinkedIn – 30 minutes a day, Monday to Friday.

✅ Pro tip: Don’t use copy-paste messages. Take a few minutes to read someone’s profile, understand their story, and send a thoughtful message. People respond to real humans, not spam.

We also introduced the idea of using a recruitment company, which initially felt too expensive — $10K–$12K per hire. But when we ran the numbers?

Over a 3.7-year average retention (the clinic’s current average), the ROI made perfect sense. And if the right people joined just four months earlier, the clinic would be financially ahead even with the recruiter’s fee.

The Power of Accountability

Even with the right plan in place, there’s still one final piece: accountability.

In this case, daily LinkedIn outreach wasn’t enjoyable — and to be honest, most people don’t love it. But that’s the opportunity.

“If you’re willing to do what others won’t, you’ll achieve what others can’t.”

Most people won’t stick with consistent outreach. Most will post an ad and wait. That’s why this clinic owner gained a competitive edge — they played in the blue ocean while everyone else stayed in the crowded red ocean.

Key Takeaway: Knowledge, Action & Accountability

If you’re feeling stuck or off-track, zoom out and ask yourself:

• Do I have the specific knowledge I need?

• Are my daily and weekly actions actually aligned with my biggest goals?

• Do I have accountability and support to stay focused and follow through?

For this clinic owner, it was a combination of all three that made the difference — and that’s what we do every day with clinic owners at Clinic Mastery.