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19 Feb 2026
Clinic Mastery Appoints The People Plugin as Exclusive HR Partner for 2026
Clinic Mastery Appoints The People Plugin as Exclusive HR Partner for 2026
Partnership introduces a standards-led, commercially focused approach to people and performance for allied health clinics
Australia [February, 2026], Clinic Mastery has announced The People Plugin as its exclusive HR partner for 2026, formalising a strategic partnership designed to help clinic owners improve culture, performance, and sustainable growth through clearer people standards and structured HR systems.
The partnership reflects a shared belief that HR should not operate as a reactive, ad hoc cost, but as a deliberate investment in clinic performance. Together, Clinic Mastery and The People Plugin aim to help clinic owners move away from crisis-driven HR interventions and toward a proactive, standards-based approach to managing people.
“Most clinic owners genuinely care about culture, but HR is still treated as an afterthought,” said Ben Lynch, Co-Founder of Clinic Mastery.
“This partnership is about giving owners a practical, commercial framework to turn people problems into performance, without losing the humanity of leadership.”
A key point of alignment between the two organisations is a shared focus on performance standards. The People Plugin’s approach frames performance through two clear lenses:
Outputs and outcomes: what the role is responsible for delivering
Behaviours and attitudes: how that work is delivered by the team
This distinction allows clinics to address performance issues by making expectations clearer, conversations fairer, and culture more intentional.
“The best-performing organisations are clear on both what’s expected and how it’s delivered,” said Sara Siami, Founder of The People Plugin.
“When standards aren’t clear or upheld, performance issues become emotional and reactive. Our work focuses on setting and reinforcing those standards so performance becomes coachable, fair, and sustainable.”
From 2026, Clinic Mastery members will have access to HR support from The People Plugin aligned to clinic growth stages, including performance frameworks, culture and engagement diagnostics, structured HR cadences, and commercially relevant people metrics.
The partnership will also see The People Plugin contribute insights and support within the Clinic Mastery ecosystem, helping owners build clinics that perform consistently without relying on informal or founder-held people systems.
About Clinic Mastery
Clinic Mastery supports allied health clinic owners to build sustainable, profitable businesses through coaching, community, and strategic partnerships.
About The People Plugin
The People Plugin is a people and culture consultancy specialising in performance-led HR solutions for growing organisations, helping businesses replace people problems with performance through clear standards and structured systems.
Media & Enquiries:
Ben Lynch
Clinic Mastery Appoints The People Plugin as Exclusive HR Partner for 2026
Partnership introduces a standards-led, commercially focused approach to people and performance for allied health clinics
Australia [February, 2026], Clinic Mastery has announced The People Plugin as its exclusive HR partner for 2026, formalising a strategic partnership designed to help clinic owners improve culture, performance, and sustainable growth through clearer people standards and structured HR systems.
The partnership reflects a shared belief that HR should not operate as a reactive, ad hoc cost, but as a deliberate investment in clinic performance. Together, Clinic Mastery and The People Plugin aim to help clinic owners move away from crisis-driven HR interventions and toward a proactive, standards-based approach to managing people.
“Most clinic owners genuinely care about culture, but HR is still treated as an afterthought,” said Ben Lynch, Co-Founder of Clinic Mastery.
“This partnership is about giving owners a practical, commercial framework to turn people problems into performance, without losing the humanity of leadership.”
A key point of alignment between the two organisations is a shared focus on performance standards. The People Plugin’s approach frames performance through two clear lenses:
Outputs and outcomes: what the role is responsible for delivering
Behaviours and attitudes: how that work is delivered by the team
This distinction allows clinics to address performance issues by making expectations clearer, conversations fairer, and culture more intentional.
“The best-performing organisations are clear on both what’s expected and how it’s delivered,” said Sara Siami, Founder of The People Plugin.
“When standards aren’t clear or upheld, performance issues become emotional and reactive. Our work focuses on setting and reinforcing those standards so performance becomes coachable, fair, and sustainable.”
From 2026, Clinic Mastery members will have access to HR support from The People Plugin aligned to clinic growth stages, including performance frameworks, culture and engagement diagnostics, structured HR cadences, and commercially relevant people metrics.
The partnership will also see The People Plugin contribute insights and support within the Clinic Mastery ecosystem, helping owners build clinics that perform consistently without relying on informal or founder-held people systems.
About Clinic Mastery
Clinic Mastery supports allied health clinic owners to build sustainable, profitable businesses through coaching, community, and strategic partnerships.
About The People Plugin
The People Plugin is a people and culture consultancy specialising in performance-led HR solutions for growing organisations, helping businesses replace people problems with performance through clear standards and structured systems.
Media & Enquiries:
Ben Lynch
Clinic Mastery Appoints The People Plugin as Exclusive HR Partner for 2026
Partnership introduces a standards-led, commercially focused approach to people and performance for allied health clinics
Australia [February, 2026], Clinic Mastery has announced The People Plugin as its exclusive HR partner for 2026, formalising a strategic partnership designed to help clinic owners improve culture, performance, and sustainable growth through clearer people standards and structured HR systems.
The partnership reflects a shared belief that HR should not operate as a reactive, ad hoc cost, but as a deliberate investment in clinic performance. Together, Clinic Mastery and The People Plugin aim to help clinic owners move away from crisis-driven HR interventions and toward a proactive, standards-based approach to managing people.
“Most clinic owners genuinely care about culture, but HR is still treated as an afterthought,” said Ben Lynch, Co-Founder of Clinic Mastery.
“This partnership is about giving owners a practical, commercial framework to turn people problems into performance, without losing the humanity of leadership.”
A key point of alignment between the two organisations is a shared focus on performance standards. The People Plugin’s approach frames performance through two clear lenses:
Outputs and outcomes: what the role is responsible for delivering
Behaviours and attitudes: how that work is delivered by the team
This distinction allows clinics to address performance issues by making expectations clearer, conversations fairer, and culture more intentional.
“The best-performing organisations are clear on both what’s expected and how it’s delivered,” said Sara Siami, Founder of The People Plugin.
“When standards aren’t clear or upheld, performance issues become emotional and reactive. Our work focuses on setting and reinforcing those standards so performance becomes coachable, fair, and sustainable.”
From 2026, Clinic Mastery members will have access to HR support from The People Plugin aligned to clinic growth stages, including performance frameworks, culture and engagement diagnostics, structured HR cadences, and commercially relevant people metrics.
The partnership will also see The People Plugin contribute insights and support within the Clinic Mastery ecosystem, helping owners build clinics that perform consistently without relying on informal or founder-held people systems.
About Clinic Mastery
Clinic Mastery supports allied health clinic owners to build sustainable, profitable businesses through coaching, community, and strategic partnerships.
About The People Plugin
The People Plugin is a people and culture consultancy specialising in performance-led HR solutions for growing organisations, helping businesses replace people problems with performance through clear standards and structured systems.
Media & Enquiries:
Ben Lynch
Clinic Mastery Appoints The People Plugin as Exclusive HR Partner for 2026
Partnership introduces a standards-led, commercially focused approach to people and performance for allied health clinics
Australia [February, 2026], Clinic Mastery has announced The People Plugin as its exclusive HR partner for 2026, formalising a strategic partnership designed to help clinic owners improve culture, performance, and sustainable growth through clearer people standards and structured HR systems.
The partnership reflects a shared belief that HR should not operate as a reactive, ad hoc cost, but as a deliberate investment in clinic performance. Together, Clinic Mastery and The People Plugin aim to help clinic owners move away from crisis-driven HR interventions and toward a proactive, standards-based approach to managing people.
“Most clinic owners genuinely care about culture, but HR is still treated as an afterthought,” said Ben Lynch, Co-Founder of Clinic Mastery.
“This partnership is about giving owners a practical, commercial framework to turn people problems into performance, without losing the humanity of leadership.”
A key point of alignment between the two organisations is a shared focus on performance standards. The People Plugin’s approach frames performance through two clear lenses:
Outputs and outcomes: what the role is responsible for delivering
Behaviours and attitudes: how that work is delivered by the team
This distinction allows clinics to address performance issues by making expectations clearer, conversations fairer, and culture more intentional.
“The best-performing organisations are clear on both what’s expected and how it’s delivered,” said Sara Siami, Founder of The People Plugin.
“When standards aren’t clear or upheld, performance issues become emotional and reactive. Our work focuses on setting and reinforcing those standards so performance becomes coachable, fair, and sustainable.”
From 2026, Clinic Mastery members will have access to HR support from The People Plugin aligned to clinic growth stages, including performance frameworks, culture and engagement diagnostics, structured HR cadences, and commercially relevant people metrics.
The partnership will also see The People Plugin contribute insights and support within the Clinic Mastery ecosystem, helping owners build clinics that perform consistently without relying on informal or founder-held people systems.
About Clinic Mastery
Clinic Mastery supports allied health clinic owners to build sustainable, profitable businesses through coaching, community, and strategic partnerships.
About The People Plugin
The People Plugin is a people and culture consultancy specialising in performance-led HR solutions for growing organisations, helping businesses replace people problems with performance through clear standards and structured systems.
Media & Enquiries:
Ben Lynch
Article by
Ben Lynch
Ben realised after a number of years practicing Podiatry that he was in fact more interested in the person at the end of the foot than the foot itself. Ben's passion for understanding what makes people enjoy a better quality of life is what drives him to be creative and systematic about communication and connection with clients as part of their experience.
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How Does Your Clinic Score?
Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.
Assess Your Clinic
How Does Your Clinic Score?
Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.
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© 2025 Clinic Mastery Pty Ltd. All rights reserved.
How Does Your Clinic Score?
© 2025 Clinic Mastery Pty Ltd. All rights reserved.