How to Get the Most Out of Events as a Healthcare Clinic Owner

Now that we’re back to in-person events post-COVID, the energy is electric. The rooms are buzzing with ideas, insights, and inspiration. But there’s also a catch: the post-event overwhelm is real.

As healthcare clinic owners, we love learning and connecting, but it can feel like you’re drowning in a sea of new strategies, tools, and to-dos by the time Monday rolls around.

So how do you navigate that overwhelm and actually implement what matters most?

Let’s dive into a simple strategy that will help you get the absolute most out of any professional event you attend.

Start With Your Strategy (Not a To-Do List)

At our recent Clinic Mastery in-person event in Melbourne—our biggest one yet with over 320 amazing clinic owners in the room—we noticed a common theme: overwhelm.

It wasn’t due to a lack of interest or engagement. Quite the opposite.

It was because there were so many great ideas, strategies, tools, and suggestions shared by speakers, peers, and industry experts. People were feeling the pressure of “Should I be doing this? I need to try that! When will I have time for all this?”

Sound familiar?

Here’s the Secret: Use a Filter

Before diving into note-taking frenzy or mentally rewriting your entire business plan, take a breath and apply this framework:

✅ Choose 2–3 Key Problems or Goals

Look at your strategic plan—you do have one, right? 😉

Identify 2 or 3 specific problems you're trying to solve or goals you're working towards over the next 12 months. These are the guiding stars for your learning at the event.

Ask yourself:

• What do I need to achieve to move 5, 10, or 15 steps closer to my long-term vision?

• What challenges are holding my clinic back right now?

• What strategic priorities have I committed to?

Once you’ve got those down, they become your filter.

Apply the Filter to Every Speaker and Session

When you’re sitting in a session or having a conversation at an event, run everything through your filter.

Ask:

“How does this help me solve one of my key problems or achieve one of my key goals?”

If the answer is “It doesn’t,” then it doesn’t go on your to-do list. It’s not for now. That’s not to say it’s not a great idea—it just might not be relevant for you right now.

There are a million ways to be right in business. But not every way is right for you, right now.

Avoid the Post-Event To-Do List Explosion

If you don’t use a filter, you’ll likely come home with:

• A mountain of notes.

• A bunch of screenshots or photos of slides.

• A chaotic to-do list that stresses you out just looking at it.

And let’s be honest—you’ll probably implement none of it because you won’t know where to start.

But if you’ve filtered every idea and every insight through your top 2–3 goals, you’ll come home with a handful of aligned, actionable, strategic insights that you can implement with confidence.

Final Thoughts

If you’re heading to an event soon, take five minutes before you walk into the room and jot down:

• 2–3 key challenges you're facing.

• 2–3 goals you're laser-focused on.

Then, at the event, engage through the lens of those priorities. It’ll keep you focused, reduce overwhelm, and multiply the ROI you get from attending.

You’ll leave feeling empowered instead of exhausted.