Private Practice Coaching: How to Choose The Right Business Coach For You

The Right Coach Can Fast-Track Your Growth! 

You might be thinking about getting some private practice coaching to help grow your clinic, the question is, how do you choose the right business coach for you?

If you’ve invested in private practice coaching in the past then hopefully you’ve seen the enormous upside that it can have on your personal and business growth.

Maybe you’re at a point right now where you’ve outgrown your coach, you’ve started to see diminishing returns on your time and money investment and you’re looking to go to the next level.

Certainly I hope that this is the case (a positive transition for you).

The Right Coach Can Fast-Track Your Growth! Click To Tweet

Unfortunately, the coaching industry is known for being a good business for the coach to be in, not a good business for you to consult with.

You can feel like you’re just another number, part of a money machine, without the tangible or tailored guidance from an expert.

You can be left to your own devices and locked into a contract that leaves you with a growing hole in your wallet and not much to show for your investment.

There is a different Strategy for every Stage of Business Click To Tweet

If you’re looking to move on from your current private practice coaching, then this article will help you make the right choice about who can help you moving forward.

Perhaps you’ve never experienced private practice coaching and you’re doing your research to make a good decision before you start.

Either way, If you’re open to engaging private practice coaching then there’s some things you need to consider when choosing the right business and coach for you.

After listening to the feedback of thousands of private practice owners and having been clients of various private practice coaching services ourselves, we’ve identified a list key criteria you should consider when choosing the right business coach for you.

In this article you’re going to cover:

  1. The 4 Stages of Clinics who Benefit From Private Practice Coaching
  2. Your Business Might Be At The Right Stage, But Are You?
  3. 9 Criteria for Selecting the Right Private Practice Coaching For You
  4. Comparing Your Private Practice Coaching Options

Ben Lynch

The 4 Stages of Clinics Who Benefit from Private Practice Coaching

If you’re new to private practice coaching you’re probably wondering if your business is at the right stage to benefit from coaching.

You’re probably wondering, “Is private practice coaching going to be worthwhile for you?”

You first need to identify the stage of business you’re in.

There is a different Strategy for every Stage of Business.

Private practice coaching should not be one size fits all.

There are 4 stages of clinic that we predominantly come across, what stage are you in?

  1. Launching
  2. Thriving
  3. Surviving
  4. Bottlenecking

Grow My Clinic Workshop

1 of 4 – Your Private Practice is Launching

At this stage you’re either just about to open your doors for business, or you have recently (approx 0-12 months) opened your private practice.

At this stage, you need to know how to use your time effectively to grow.

You’re hoping that you don’t make the same mistakes as people before you did.

You’re probably looking to fast track your growth, so you need to know where and how to focus your time.

This is where a good private practice coach can guide you towards using your time effectively so that you focus on high growth activities (e.g. Client Attraction and Client Retention).

Michael Rizk
Michael Rizk is Co-Founder of iMove Physiotherapy who are known for their modern and unique approach to private practice. Mic is also a Private Practice Coach with Clinic Mastery.


2 of 4 – Your Private Practice is Thriving

At this stage your private practice is growing quickly.

You’re appointment books are filling up and the demand to get an appointment means that you need to build a team around your vision.

You need to create some consistency and structure in how you and your team operate within the business and deliver your service.

At this stage, your challenge is how to attract, train and retain a high performing team to help take some of the fast paced growth pressure off of you so that you can build the business.

This is a good opportunity to access the systems, structure and leadership insights through private practice coaching that will enable you to continue the growth without burning out.

(c) Can Stock Photo / focalpoint


3 of 4 – Your Private Practice Growth Has Slowed

At this stage of business, you’re looking to re-launch, to find some momentum again.

You’re in a position where there are problems and also opportunities everywhere, but it can be hard to know where to start.

You need to clarify what your outcome is, to set a vision and mission that you’re team could become engaged and aligned with.

Your real opportunity is to harness the collective power of your team and amplify their impact. Team leadership, mentoring, culture changes and accountability to what’s made you great in the past are key.

At this stage your private practice coaching can minimise the overwhelm of not knowing where to start and clarify the opportunities for you to tweak your operations and take back control as the leader.

(c) Can Stock Photo / pressmaster


4 of 4 – You Have Become a Bottleneck in Your Private Practice

At this stage your business heavily relies on you and it’s time to automate, eliminate and delegate.

You’ve built your clinic to a stage where you are in demand on all fronts, from your clients wanting to see you, to your team needing you in their role.

You’re often putting out spot fires and doing small non important tasks that drain your time, effort and energy, maybe you’re even considering exiting your business to make life easier.

At this stage you can really benefit from private practice coaching to help you improve your workflow, reduce the business reliance on you through systems and organisational structure.

Systems Help Grow Your Clinic
(c) Can Stock Photo / stocksnapper


Your Business Might Be At The Right Stage, But Are You?

You need to be mindful of your personal fit for coaching.

While your business might be at the stage where a coach could help, are you?

Are you really open to being coached, to accepting a challenge, to reframing some beliefs that may have held you back and to working harder and smarter?

If you are ready to be coached and you know with absolute certainty that this is right for you, then here’s some criteria to help you select the right coach for you.

9 Criteria for Selecting the Right Private Practice Coaching For You

You’re obviously looking to make a good decision about the private practice coaching you choose.

The reality is that you’re probably thinking about the time and money investment you need to make once you start working with your coach. You want to make it count.

It’s a big decision and you want to get right because your business is precious, it’s an extension of you, it’s your non-human baby!

I can understand how much your business means to you.

You’ve worked bloody hard to get to this stage and you’ve put it all on the line to make it happen.

Rightfully so, you’re looking for a coach who’s willing to understand your business and most importantly, understand you.

You want to be able to trust that your coach will be like a virtual business partner, someone who cares about your results.

The Clinic Mastery Team are all qualified Health Professionals and Successful Business Owners who are committed to helping Clinic Owners Succeed.

Here’s a list of the criteria your private practice coach should meet in order for you to feel confident in your decision:

1 of 9 – The Coach Has Experience In Healthcare

It’s important that your private practice coach has a depth of experience and understands the unique landscape of healthcare.

There are unique rules, regulations, accreditations, professional bodies, billing practices, business models, third party insurance providers and government schemes to understand.

You need a coach that understands the client care focus we share as health professionals.

2 of 9 – The Coach Is Successful In Their Own Business

If you are getting coached about business success, your coach needs to have a proven track record of being successful in business themselves.

It’s even better for you, if you’re coach has first hand experience with operating a successful private practice.

3 of 9 – The Coach Is Successful In Private Practice Coaching

You need to see the results that your private practice coach has had with other clinics to know that they have what it takes to teach, guide and coach you to achieve your goals.

A good coach will have many freely available and detailed (not just a sentence taken out of context) case studies of private practice that they have worked with.

You should also be able to see their public and social reviews e.g. Facebook Reviews.

Their Reputation will be based on getting outcomes and how they conduct themselves during the process, do they follow through on what they say they’re going to do.

Their Reputation will be based on getting outcomes and how they conduct themselves during the process, do they follow through on what they say they're going to do. Click To Tweet

Check your coach out online before engaging with them!

4 of 9 – The Coach Frequently Publish Quality & Free Content

You need to know that your coach has the strategy and know how to help you succeed.

Check out the frequency, quality and practicality of the content (video, written and audio) that they produce about how to grow your clinic.

If the content is really good and it resonates with you, then you know that they are abundant in their mindset and willing by their actions to share tangible and valuable resources.   

5 of 9 – The Coach Is Partnered With Industry Leaders

A good sign of a quality private practice coaching service is that industry leaders have partnered with them to serve the broader community. (e.g. Physitrack, Cliniq Apps, Cliniko)

Reputation is everything so if other quality businesses (medical suppliers, software companies etc) are willing to put their name alongside the name of the private practice coaching service, you can feel confident.

6 of 9 – The Coach’s Philosophy & Approach Resonates With You

There’s business, and then there’s values driven business.

You need to understand their private practice coaching philosophy, for instance;

    • Are they all about sales, marketing and making a million dollars?
    • Are they about systems, team culture, client experiences and sustainable business growth?

Everyone is different, so you might have a preference for the style and delivery of private practice coaching.

Make sure it resonates with you!

7 of 9 – The Coach Is Accountable to Results

You want the best for your clinic and you deserve the best, because you have put it all on the line.

A quality coach will provide a guarantee that allows you to feel comfortable that you will get the results you are looking for.

Of course it is a two way street because you have to do the work, however, the  coach should provide you with certainty about the quality and effectiveness of their systems and strategies.

You coach should have a structure that you follow to get the best results, they should also have regular reviews (e.g. 4 times per year) to keep you and themselves accountable to getting a return on your time and money investment.

8 of 9 – Your Coach Should Be Accessible & Responsive To You

If you’re engaging private practice coaching from an expert or team of experts, you want to be sure that they will actually be available to help you.

You don’t want to be palmed off to people on their team who have no credibility or worse, no one at all (left alone).

You should be able to freely ask questions of your coach so that you get the insights, guidance and support you need to create the results you desire.

It’s important to understand how available and responsive the coach will be to your requests whilst you are a paying client.

Will you be able to contact them via phone, video call, SMS…

Will it be one on one, will it be group coaching or will it be purely online – perhaps it’s a mixture of all.

You need to ensure you get the level of contact you need to get the insights and systems to get the results.

9 of 9 – Your Coach Provides Tangible Done-For-You Systems & Strategies

You don’t want to or need to re-invent the wheel.

Your private practice coaching should include tangible, practical, usable and outcome driven systems and strategies that you can plug and play.

You don’t want to or need to re-invent the wheel. Click To Tweet

There are enough things on your TO-DO list, you don’t need to add creating systems to it.

Your coach should have a library of systems, policies and procedures that you could use as a template.

Grow My Clinic Workshop
The Grow My Clinic Workshop is a great chance to get the insights and distinctions for growing your clinic.


Comparing Your Private Practice Coaching Options

If you’re looking to get the best resturn on your time and money investment, you need to do your homework on who’s going to be the right choice for you.

Im going to make an assumption and say that you’re looking for the private practice coaching service that can give you the best service and value.

Tangible Systems.

Practical Guidance.

Responsive Accessibility.

Accountability to Results.

Community Collaboration.

Quality Reputation.

You need to Follow the private practice coaching service online, learn about them as people and how they go about business in health care.

As your friends and colleagues, they might have first and experience.

Check out their reviews.

Book a Strategy Session with them to see if they have got value to give you.


Your business is precious, it’s an extension of you.

As you look to grow your clinic, no matter what stage of business you are in, you deserve to have a coach that cares about the results and growth you achieve.

Choosing the private practice coaching that’s right for you is so important.

You need to do your homework on the coach before you speak with them so that you don’t feel pressured to make a decision without all of the information.

At the end of the day, the private practice coaching you choose should have 2 main criteria

  1. Resonate with your style of being a health professional in business
  2. Be accountable to creating outcomes for your business

If you’re at the stage where you are considering private practice coaching, let’s organise a time (complimentary) to meet over the phone so that we can answer your personal questions.

We can help you make a decision that is right for you, and that might mean using a different business to Clinic Mastery to help you grow.

All you need to do is click the button below to book a time, all we ask is that you respect the opportunity to get 45 min (approx) of guidance by following through and showing up to you booking.


Grow Your Clinic Categories
How Does Your Clinic Score?

Discover your Clinic Score & Amplify your Impact with Clinics Mastery’s Assess Your Clinic™ Scorecard. Get a rating for the 7 Degrees of Business that you need to master.

Mastery of Flow in Business and in Life with Andrew Roberts | Grow Your Clinic Podcast | 053
Telehealth Systems: How To Automate Your Online Consultation Process

Related Posts

You must be logged in to post a comment.