Wondering what your marketing agency is actually doing, and whether it’s truly bringing new clients through the door?

In this episode of the Grow Your Clinic podcast, we unpack the must-know foundations clinic owners need before handing over a single marketing dollar. We break down the core definitions that shape every campaign - what a real conversion is, how to calculate your Client Acquisition Cost, why Lifetime Value matters, and what ROI should realistically look like for your clinic. You’ll learn how to set clear expectations, ask the right questions, and avoid the common misalignment that leads to wasted spend and disappointing results.We also explore how to build a transparent, collaborative relationship with your agency, one where reporting is simple, next steps are clear, and both sides are accountable. 

If you want marketing that genuinely delivers new clients, not just pretty reports, this conversation will give you the clarity and confidence to get it right.

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In This Episode You'll Learn: 

📊 The importance of clear definitions in marketing metrics
💬 Key questions to ask your marketing agency for accountability
🔍 Tips for tracking your return on investment (ROI)
📈 Strategies for attracting new clients and talent
📝 Essential elements of effective marketing reports
🤔 Common pitfalls clinic owners face with marketing agencies

Timestamps:

00:00:00 Episode Start
00:05:24 Preparing for business coaching.
00:09:44 Marketing agency accountability challenges.
00:12:54 Misalignment in marketing definitions.
00:14:27 Negative keywords in Google ads.
00:18:45 Effective marketing report essentials.
00:22:05 Client acquisition cost strategies.
00:27:01 In-house marketing strategies.
00:29:33 Recruitment strategies for clinics.
00:34:00 Marketing agency transparency issues.
00:38:11 Writing effective headlines for ads.
00:39:31 Website improvements for better conversions.
00:45:08 Time vs. money in marketing.
00:48:14 Outsourcing digital marketing strategies.