Ben Lynch: All right, here we are, episode 355. It's going to be good. It's going to be good. It's been 14 days since I've recorded. It feels very foreign. Longest break in a while. Let's put some WD-40 on it and let's go. G'day, good people. Welcome to the Grow Your Clinic podcast by Clinic Mastery. Here's what's coming up inside of this episode. This episode will be right up your Allie if you're looking to hear what were our key takeaways from the live event. We're diving into the Grow Your Clinic Summit 2026. And trust me, you want to hear us discuss the leadership talk that blew our socks off. Plus, stick around for when we reveal what's coming in 2027. We try and avoid hyperbole, and what I think you saw a lot on stage was actually humility.

Bec Clare: Loved AZ's session on organic marketing.

Ben Lynch: They were just blown away, like, we didn't think a community like this existed. There were a bunch of people in the room who were at that point of wanting to throw in the towel, but you asked people to raise their hand, right?

Bec Clare: Damien Gover gave an amazing talk on mentoring structures that work and shared what he's done that hasn't worked in the clinic.

Jack O'Brien: Really excited to take it to Adelaide. We'll be in the National Wine Centre. Small number of tickets available for non-members.

Bec Clare: There was a lot of love for this podcast.

Jack O'Brien: You're low-key famous, Bec, you're an influencer.

Bec Clare: Not going to my head at all. Yes, I am low-key famous because I'm also on the front of the book.

Ben Lynch: Before we dive in, today's episode is brought to you by allyclinics.com. If you're the kind of clinic owner who loves to feel organised and stay ahead of the chaos, you'll love Ally. Think of it as your digital clone. It's the single source of truth for all your clinic's policies, systems, and training. Test it for free at allyclinics.com. And in other news, applications are now open to work with us one-on-one at Clinic Mastery. If you want support to grow your clinic and bring your vision to life, just email helloatclinicmastery.com with the subject line podcast, and we'll line up a time to chat. All right, let's get into the episode. This is episode 355, and we are still buzzing after the Grow Your Clinic Summit that we just hosted in Melbourne and South Wharf. Over 300 people joining us in the room for two days where they got to work on their business, to actually plan, to hear of the latest things that are happening in AI and tech systems, mentoring team, practice management, and so many things, and we want to unpack it. You both got to co-host, co-emcee the gig. I got Beck and Jack on the line with me today. And I'm really interested what stood out for the both of you, the conversations that you had in the breaks at the cocktail function, the key notes that you loved from the sessions that team members presented on and some of our partners, and just to unpack some of the key insights for those that weren't able to join us but could join us in 2027 as we go to Adelaide. We'll talk a little bit about that. Tickets are now available. But J.O.B., let's start with you because you opened the event in what I could only describe as perhaps the most clinic mastery way. There was something about a towel and there was something about a piece of impact that you're doing. Do you want to just connect the dots for those that weren't in the room and tell us why you think it resonated so much?

Jack O'Brien: Yeah, I mean the cliff notes for my opening keynote really were around, we've all been in that place and sometimes we're in that place right now of wanting to throw in the towel and maybe there's something catastrophic happens. You've got a disgruntled team member. In my case, I'd had nearly $100,000 embezzled from me by a rogue practice manager who we affectionately nicknamed Dragon Lady. It had flooded in our clinic. Or for others, it might just be the grind of not being able to make that profitability or practitioners unsatisfied, white spaces in the diary, the constant recruitment merry-go-round for some. But we've either been there or we are there now wanting to throw in the towel. But there has to be something that gets us through. what has helped you navigate through those seasons where you've thought about chucking in the towel that you haven't. And there's, for all of us, there's something in our future. And we described this ancient proverb or this phrase of, for the joy that is to come before us, we endure. For the joy set before us, we endure. Don't grow weary and lose heart. It's easy to be weary, but don't lose heart in that process. Remind yourself of what that joy is. For me, it's the children that we sponsor through compassion. It's the giving that we give through Clinic Mastery to Opportunity International for small business loans for women in developing countries. We must have a reason to persevere. It really seems to resonate, Ben.

Ben Lynch: I think so. Like you said, there were a bunch of people in the room who were at that point of wanting to throw in the towel. I think you asked people to raise their hand, right? And a number of hands went up and there were plenty that didn't but wanted to go up as well. And a lot of folks have experienced that at various times throughout their career. So I think it was a beautiful place to start of, you know, remember why you got into this And perhaps reconnect with that over the course of the next two days as you hear of some of these amazing things that you could do to make it a better place to work, make it a better place to come to get the health and wellness, whatever your professional background is, deliver better patient experiences. So it's a wonderful way to open up that sort of true keynote as an anchoring thought throughout. What were some of the conversations that you had that really stayed with you, that really made an impact, whether it was over the cocktail function, at the networking breaks? Was there a conversation that you had that just really stuck with you?

Bec Clare: There was a lot of love for this podcast. That was a lot of love. That's true. A lot of listeners.

Jack O'Brien: You're low-key famous, Bec. You're an influencer.

Bec Clare: Not going to my head at all. Not going to my head. Um, side story. I had, I was going through my workbook this morning, uh, before heading back into the clinic, my first day back into the clinic after the summer. And Audrey, my daughter pulled it up and she's like, mommy, mommy. Yes, I am low-key famous because I'm also on the front of the book. Famous to my daughter at least, which is very cute.

Ben Lynch: Just on that note, Bec, I love this because this is something I noticed throughout the event, is all of the CM team taking notes, listening to teammates talking, like that kind of concept of always learning and mastery was just so obvious. throughout the CM team as they scribbled down notes. I've got my workbook in front of me as well of all these great notes. But just to come back to you, was there a conversation that really stuck with you?

Bec Clare: There really was, there were a couple of NDIS clinics that came to me and wanted to have a chat about, you know, what does the next couple of years look like? And Melinda's session, Melinda Weber's session, really drove a lot of key thoughts home for these members and just gave them a sense of, oh, I know what to do and what to plan for, even though the landscape is somewhat uncertain. And it's almost just around what is in my control that I can do when the rest of perhaps what the perception is the rest of my universe doesn't feel very in control. beyond it being relevant to NDIS clinics, we're at a point in the world where things are feeling a little bit uncertain for a lot of people. And I just think that notion of control and being consistent and being good at what we do, not just good, but to Pete's point, like 1% better every day at what we do, it was just such a grounding point that I actually, I often come to the summit going, I need inspiration, but, and I did that this year as well. But I also came away feeling lighter in some sense that I was like, okay, now I know what it is that I need to do. There's a lot of noise out there, and it was just such an amazing ability for myself, but also so many clinic owners that I spoke to, to get back and be laser focused.

Ben Lynch: To that point about support and the inspiration piece, I think a lot of people, especially for those that have come multiple years in a row, they actually find a lot of that inspiration. Of course, the content, the structure is brilliant, and we'll talk about a couple of those presentations. So much of it is found in the conversations, in the breaks, the networking breaks, lunch, the cocktail function, via connection. Connection with other people and hearing their stories, the challenges that they've navigated and feeling inspired that, oh, I'm not the only one that's experienced this challenge before. Or that's a really incredible thing that you're doing for your team or your clients. I'd love to adopt that. And so the relationships that get formed. or reinforced from folks that haven't seen each other in a while, I think is just a really great outcome of coming to a live event.

Bec Clare: Sometimes when you go to a conference, you might start networking someone, they might be from a different industry altogether, but to have so many like-minded humans

Jack O'Brien: Yes.

Bec Clare: Who share the same values in the room at the same time. You're almost like you're connecting with a best buddy straight away and you don't need to go through all the background stuff. Like the instant connection by, oh, this person gets what I'm talking about because they're either in it with me or they've just gone through it or they're about to go through it is just absolutely incredible. It's like fast tracks connection like you wouldn't believe.

Jack O'Brien: You have to. And I'll say this for listeners who maybe haven't been to a summit before or wondering about the Clinic Mastery community. You have to see it, feel it, experience it to believe it. And what I mean by that is there's probably two stories that you are telling yourself, one of two stories. One, oh yeah, every conference talks about the networking effect and how great the community is. This is different. There's an alignment, there's a shared values here that's really like getting, it's like a family reunion in some senses. And so it's not just like conference speak that the community is great. It actually is and we intentionally carve out time to allow people to connect. Perhaps on the other end of the spectrum, I can probably also hear folks listening in thinking, that sounds a bit cultish. And I say this with great sensitivity, but it does have to be felt and experienced to be believed. It's not hype, it's not cringe, it's not manufactured, and it's certainly not cultish. It's full of open circles and a really abundant, progressive, sharing mindset, only progressive in the positive sense, not the ideological sense. It's a very special community that is arms wide open for others. It's not exclusive, it's not cringe, nor is it artificial.

Ben Lynch: It's interesting. Just to double click on a few of those things there, J.O.B., I think one of the things consciously that we try and do, and I'm sure we don't get it perfect in everyone's eyes, and we do get feedback after the event, we try and avoid hyperbole. and, you know, trying to hype things up. And what I think you saw a lot on stage was actually humility. How many times did the team members who were talking get up there and say, you know, I've made this mistake a bunch of different times and here are the learnings and now the systems that we use. Because we went through this process, even to the point of you sharing your story of wanting to throw in the towel or seriously being put into a position where, you know, that could be an option. I think a lot of the speakers shared their story from a place of humility and also saying that, here are my prescriptions, here's some of my advice now, but also you need to test this in your clinic. How many people did they actually use the word test this, test this, find if it works in your setting? The other thing there that you spoke to, I want to give a little peek behind the curtains here. One of the things that we do as a team before the event is we talk about how we want to show up for our members in this experience and our guests. And there's a number of different things, and maybe we should go through some of this list because it also keeps us accountable that we do it, Jadabee. I might throw to you to do it. One of the things that we talk about is creating open circles. So you may have seen this or you may have observed it throughout the course of the event. We never want to have closed off circles where there's three or four people talking and no one can join because so many people might be there by themselves or they are trying to make those network connections, like you said, Beck. So one of the things that we have as a team is create an open circle, literally open up your body so more people can join. You saw that at the cocktail function on the Friday night, where there were just these big groups of people talking and sharing. It was a wonderful event. Maybe just to give a little bit more of a peek there, Joby, what are some of the things that we try and do? I realize this is a bit of a peek behind the curtains, but it keeps us honest.

Jack O'Brien: Yeah, this has been iterated over 10 years and I'm going to say close to 30 workshops and summits now and we keep having to come back to the fundamentals and what grounds us. Some of the notes that we literally spoke with our team about on the afternoon or the evening before. And you could apply this stuff in your clinic at your culture day or alignment day, reminding ourselves of the fundamentals. It's not new to anyone, but it really does matter. We spoke about how the thing that will make or break the summit is not the content and not your slides. No one remembers your slides. but they do remember how you made them feel. They do remember first impressions. They do remember that you used their name. You know, there's an old cliche that your own name is the sweetest sound in the universe. And so we as Clinic Mastery would pay attention to names and how do we pronounce names and how do we, if we're not sure of someone's name, how do we get their name? People matter. We said our job isn't to run the program, it's to make sure people feel like they belong. How do we identify someone whose first summit it is? If perhaps they're alone, how do we introduce them to someone who might be in the same profession or the same region? Are there any body language cues that we can pick up on that people might be feeling a little uncomfortable or out of the loop? And then what are the actions that we can implement to address that? We spoke about how we don't want to be stuck on our devices, head in the screen or in the spreadsheets. It's our job to look up, to give a positive impression with our body language and our conversations. We know that things are going to go wrong, but it's how do we respond when things go wrong? We take ownership and we take autonomy to fix things, to make it right. There was a monumental stuff up with some of the catering and the team just fixed it. I, as host of the year, I found out after the fact that there was a little bit of chaos with some dietaries and the team solved it and the venue figured it out and we took responsibility and moved forward. And that really matters. So all these things, these little one percenters stack up to making sure that people feel comfortable, that clinic owners feel like they're among friends, that they're in a community that they belong to, and that they can be in a headspace where they get the most out of an event like a summit.

Ben Lynch: Good point. We've got the feedback form. I've just come off the back of an hour debrief with Carol, who's head of member support here, going through everything from the day before until the end, just trying to figure out what worked and what didn't work. We've got a long list of both that we're going to improve on for next one. I'm interested, Beck, Of all the sessions that were delivered, the content this is specifically for guests, which one stood out for you? I know there was a lot and maybe you don't want to play favourites, but I want to ask you, which one resonated with you the most or was most practical for you or left an impression, a key takeaway that you're going to use? I've got a couple to cover, but which one stood out for you?

Bec Clare: This is like picking your favourite sibling. This is really hard.

Jack O'Brien: That's a really easy one for me. Favourite sibling.

Bec Clare: Okay. Most practical, I loved AZ's session on organic marketing. I think that the message in that was around like consistency of delivery and almost being unreasonable in how consistent you had to be at it and just picking one thing. So that was my favourite from a practical application. Hannah's session, just like to understand as a person, a human, what Hannah has endured in her clinic and with her team. What I loved is how she reframed all of that in terms of the opportunities that it provided and the framework in which she navigates all of those. I think it tied so beautifully back into the opening keynote that Jack had given around having to endure in order to find joy. I just think it was such a beautiful loop back to that on Hannah's presentation day two, back into the foundation that Jack had set for us and the intention there for the event. I walked away inspired and feeling lighter that I had a framework in order to, when something pretty cataclysmic goes down, right, in the clinic, that I had a framework to almost tap into and could picture Hannah navigating that and go, look, if Hannah can do that, I know I can do that.

Ben Lynch: Yeah, it's very practical. For those that have been long listeners of the pod, we've covered it from time to time. Hannah's clinic was very notably in the news after a team member that had worked there for a very short period of time and worked in a number of workplaces got into some real trouble and did some bad things. And Hannah was kind of forced into, how do we handle this from a PR perspective? And she outlined, here's how we went about it. But not only was it useful if you're on the back foot kind of reacting to something like this, but super useful just for comms in general to key stakeholders and team members.

Bec Clare: Ben, to that point, what I loved that Hannah shared was just how she went about understanding who she needed to, so say something big goes down in the clinic, actually working out does she just broadcast the message and any comms that need to go out or how she would navigate that So that it didn't become bigger than it needed to be, but she also provided the right message to the right people and almost tailoring that approach based on what happened. I just loved how practical that advice was. Cause often it's like something bad's going to happen. Let's broadcast a message.

Ben Lynch: Yes. She shared the story of her kindergarten and maybe it was only a handful of people complaining about sort of the after kindy care and that kindy had sort of announced it to everyone and then she's all of a sudden thinking, well, I didn't have a complaint, should I be concerned? And that was a really great example of Maybe just addressing it for those people that have an issue rather than telling everyone and just how she thinks through it was really good. And Andrew's session, the thing that stood out for me is you mentioned there, Beck, does your action match your ambition? Which I thought was such a beautiful note because essentially saying you could go really hard, it depends on your growth goals, but whatever your goals are, Do your actions actually match the goals that you have or ambition, whether that's to add a bunch of sites and team members or it's to be where you're at and run it more efficiently? I thought that was a really great call out and specifically, he was talking about how to use referral partnerships or partnerships to generate referrals. J-O-B, on your horizon, what landed with you? What do you want to call out?

Jack O'Brien: I got to host after Andrew Daubney did his piece. So we have what we call Summit Sessions. So these are rapid-fire back-to-back short talks, seven to ten minutes, followed by a panel Q&A. And I got to host after Andrew Daubney, founder of Rebound Health across the northern beaches of Sydney. And actually, he's a podcast host, fellow podcast host, The Honest EP. If you're an EP here, check out Daub's podcast. My commentary after hosting, I said to the audience, I said, you could spend $50,000 and go to Harvard for a leadership degree, or you could pay attention to the 10 minutes that Andrew Dolby just shared on leadership. It was world-class leadership training from in the trenches. This is how it works in 2026 in a healthcare clinic context that is working. It isn't just some theory, but this is boots on the ground practical advice. elite leadership.

Ben Lynch: I don't know how he did it in 10 minutes. I mean, there was a time warp when he was talking because I felt like I was there for hours. He managed this balance of, here's the high-level principles and here's the practical things that you could do. I think a lot of us got… I was sitting next to Mick Risk. And Mick's like, this is the best leadership talk I've ever heard in my life. I said, I reckon so too. This was so brilliant. And for members that are tuning into the pod right now, you can go into the learning portal and watch the sessions. They'll probably be out by the time this airs. So head into the learning portal and re-watch these sessions with a fresh fresh set of eyes and some notes to really take action.

Bec Clare: I'm so excited to catch up on that session. I was in the other room with team members.

Ben Lynch: Oh, right.

Bec Clare: We had an equally amazing summit session.

Jack O'Brien: Sorry, Bec, do you want to speak about how team members and practice owners had different streams?

Bec Clare: Yeah, absolutely. So on day two, morning of day two, we split off into two rooms. The owners had a session with Andrew Daubney that you've just spoken about, Sara from the People Plugin, Andy Wang. So it was really content specific to business owners. And then our team members and admin, whether that be admin leaders or mentor, clinical mentors, broke off into the other room. And we had Sammy from PhysioFit. We had Peter Flynn and we had Damien Glover all having, again, content curated for where those team members are at. So we spoke to effective onboarding and training and induction, mentoring structures that work. Damien Glover gave an amazing talk on mentoring structures that work and shared what he's done that hasn't worked in the clinic and why.

Ben Lynch: Can you give us like two or three bits that you remember from that?

Bec Clare: Yeah, absolutely. So Damo spoke to having different mentoring streams. So whether that be clinical, leadership, business development and communication. So he really spoke to being able to lean into and being purposeful in which mentoring sort of structure or format a team member needed at any given point. That sort of the one size fits all. does not fit all and what he's learned from that and then having structures in terms of how to have the team member come prepared for those sessions so that you are both there with real purpose to make the most out of those sessions and also then what to do, we actually had a Q&A on this, what to do when a team member doesn't come very well prepared despite all of that structure. What are those conversations that can take place? And then Pete Flynn shared his thoughts and ideas on challenging conversations, which was really, really good. Because what we want to do is empower and build the skills of our team, whether that be clinical mentors or admin team members, to be able to have some of those conversations with our team, and sometimes with us. might be a challenging conversation they need to have with us from time to time. So really, the three summit speakers, the content just landed so beautifully. And then we had a really great Q&A after, which was awesome.

Ben Lynch: That's good. To go back out to the Andrew Daubney session. The two things that I recall and stood out for me was, and he didn't call it this, but I guess an industry standard term is a delegation of authority document. We've shared this in a previous podcast. If you just type in delegation of authority, it was a very simple, very practical document. It was a table, and it basically says for each role in the company, what you can spend without approval, without needing to get approval. And the relevance of that was as you grow, you want to be able to empower your team and subsequently reduce the reliance on decision-making coming back to the owner. And by just outlining, you know, admin are able to spend up to $500 a month on this certain area of the business or insert whatever number, it doesn't particularly matter. There's a document of all the possible decisions and the criteria around those decisions that a team member could act independently within those criteria. And if it goes outside of that, they just need to message through to the manager or the owner to get approval for it. The second thing that I thought was really practical was his leadership handbook. I don't know if he gave it a better name, I can't recall it, but it was like a leadership handbook. Here's our principles, here's our practices for what it means to be a leader at the Rebound Clinic and how we have this sort of focus on standards. I thought the language that he used in that handbook, because he shared a screenshot of it and had a physical handout as well. was just really on point. It wasn't kind of fluffy. It got straight to it. It said, we have a high standard here and we uphold this standard. I thought it was done really well. There was no ambiguity about what it means to be a leader at his clinic. So I thought they were two great assets or artifacts of his leadership talk.

Jack O'Brien: I think the specific word that he uses, playbook, which fits in really, really nicely with Allie. And if you're thinking about, okay, these talks are great. How do I put rubber on the road? You want to take some of the principles if you're at the summit, implement this into your clinic in a playbook style. And the beauty is that Allie is now arranged in playlists for playbooks. And so if you're thinking about what is the What is the operating model? How do I want my clinic to run? What is the target operating model? What am I aiming for as a way of operating? We call it a target operating model. You can take the principles that we've shared here today or if you're at the summit, plug it into a playlist inside A11y and therefore you can just have your team run the playbook from directly inside A11y.

Ben Lynch: Super easy to do. Super practical. One of the things that I think has been a tremendous addition to the summit has been bringing team members along with you. And we're referencing that, but just to call it out, so many of the challenges that we hear from a coaching perspective when we're working with owners is like, okay, great, I get it. You're kind of preaching to the converted, but I'm getting all this resistance from my team members. Or you go back after a weekend like that and you go, I'm trying to convince my team of all these ideas and they're like, what sort of weird workshop have you been to? You're coming back with all this energy. We said, hey, what if you actually brought your team members along so you got up to speed on the same page in real time and then they have clarity over what to do come Monday. And so I think that has been a fantastic addition to help clinic owners empower their team in real time. So just want to call that out. Even if you're not going to make it to the summit next year in Adelaide in March, basically when Adelaide is just the best place to be. Beyond that, not much else happens here. But come to Adelaide in March, Mad March as we call it, then you want to think about, how do I get my team close to these things, involved in these sorts of things so that they can have a pathway to grow as we grow? Speaking of, one of the notable talks that I thought was fantastic was Sara's session on performance cycles. Very specifically, there was a singular slide, and we spoke a little bit about this in the podcast with Sara. Maybe we even screen-shared it. And it was just a very simple, these are the conversations we're going to have in our calendar over the course of the year. These are when we're going to set our goals in your role. These are when we're going to do the quarterly check-ins and reviews. Here's when we're going to talk about pay and progression. And then the cycle continues. Just having that outlined gives your team so much certainty about what they can expect and also gives you a roadmap as to what you need to prepare and install ahead of those sessions and the relevant structures around it. So, I thought that was a really fantastic, simple, practical way for owners to actually treat HR proactively rather than reactively. Bec, You and I spoke about this at the event. We also spoke about it on the pod. This is something you're passionate about. Was there anything else on the HR line that you thought was notable, practical, a key highlight for you?

Bec Clare: What I loved about having Sara present was the way in which she did frame up the fact that, yeah, we can come in and we can help sort out the bits and pieces that happen along the way, but just actually how you can in fact control so much more by being proactive and that it actually doesn't need to be hard. The thing about Sara and her team at The People Plugin is that they make it so simple. They've demystified the complexities of HR and are able to give you a system to essentially plug and play into your business that's really going to just lift the standard. The one thing that I loved that Sara said was that often we will do performance management when something has gone wrong. And so you've got a team member say, here is your baseline standard. You've got a team member who's down here. Now by performance managing, you're just getting them up to say net zero. You're not then taking them to any form of high performance or elevated level because you're starting down here. But imagine if your performance management across the board was just starting at that level playing field and then you're taking people higher. Just how powerful that can become. And I loved that sort of visual of We leave it late and here we are and you're only going to ever get barely meets expectation.

Ben Lynch: Totally. Totally. And I think that would resonate with a lot of health professionals and clinic owners in a clinical sense. How many therapists, if you had the conversation about, wouldn't it be great if your patients did what they needed to do in between their therapy sessions or maybe did these things before ending up in pain, discomfort, illness, injury, whatever it may be. Yet in a business sense or an operational sense, a lot of those habits are not built proactively. How do we support, coach, mentor our team and review their performance, provide them a progression to grow with us? All of the summit was around how do you build value into your business? How do you add value to clients? How do you add value to team? How do you ultimately add value to the company? And we talked a little bit about the valuations, how you might then be able to put a value on the business, a previous episode with Andy Wang, and he extended on that at the summit. But I want to tell you about a story that and conversation that I had while I was at the summit. It was quite an emotional one. Diana had come up, I had seen Diana in the cargo hall there, and she just came across, I think Diana listens to the pod, so a shout out to you. She was just so incredibly grateful for us, the whole team, because she's recently sold her business and the life stage that she's in with grandkids and kids, the ability to be able to spend more time with them and the ability to realize the value that she has built over many years. Yeah, I was just taken aback. quite emotional in having that conversation with her because you could see how much it meant to her to reach this milestone. And to have been thinking about it years ahead of time, we reflected on a retreat that she had come to where the wheels started to get into motion for her in this regard. And today she effectively got to celebrate it and we gave her a shout out on a pod a few sessions ago. But But just that conversation at the end of, perhaps, the cycle, you know, if there was a lot of startup or early-stage businesses there looking for ideas and inspiration about, you know, where to next with my business, or people in the throw-in-the-tower category, JRB. I just thought it was such a wonderful experience to have that conversation with her and see how much it meant to her to reach that milestone and realize the value. I don't know if you guys had any other conversations that really stood out for you, but that was one for me that really left a mark on my experience.

Jack O'Brien: Highlights of conversations for me were folks at completely different ends of the clinic owner spectrum. I spoke with Isaac, who and his wife, Kasia, are new clinic owners up in Queensland, and they were just blown away. Like, we didn't think a community like this existed. And we've got so much value, we're growing, we've got a plan, we feel confident, we're in exactly the right place with the right support. It's awesome to hear that at the early stages of his journey. And then to complement that with a podiatrist, Dom, who's been around CM for years and years and continues to find value, continues to look for ways to implement AI or think about the next iteration of team and leadership development, kind of that more sophisticated complexity for his clinic.

Ben Lynch: Yeah.

Jack O'Brien: So the breadth and depth of professions and stages of business and size of business and personality types, you know, there's the charismatic, you know, Laurens and Laurens, I can think of two Laurens sitting on the same table.

Bec Clare: Yes.

Jack O'Brien: Such charisma. And yet there's often the more reserved or the uncertain kind of accidental health professional come clinic owner. And there's room for everyone at the table, there's something for everyone at the summit, and the people are really what make it so special.

Ben Lynch: You triggered two thoughts for me here, JRB, and I guess both were mentioned by Marcio in his conversation, his presentation. which was around, he was talking a little bit more about acquiring clinics. Now they're sort of 200 team members strong there, have merged with a number of clinics. And he mentioned the need for getting clear on your vision or exit strategy, but he put a nice nuance on, not that you're going to exit your business right now. And he shared his own story being challenged by a colleague, a peer of his around you know, where are you heading? And so much of the summit is that ability to actually get out of the day-to-day and think about where are we trying to go? Where are we trying to head? What is sort of that exit strategy as he alluded to? And then very practically and tactically when looking at the value of a business, the valuation of a business, he said the single biggest risk factor that we look at is culture. And so much of the conversation and the presentations over the course of the two days was around culture, like how do we support our team? How do we coach, mentor, guide them? How do we recruit the right people in the first instance? And so I like that. point that you bring up around people are at different stages, they have different styles, but there are some of these fundamentals that carry across profession or stage of business, getting clear on that vision, that exit strategy, and also really investing purposefully in your culture. Bec, before we look to put a wrap on this episode, is there anything else that stood out for you about the summit, keynotes, key actions?

Bec Clare: I shared a really great conversation with Rosie and Selim. They were debating about whether they should move clinics, move locations, and two very different leaders, two very different personalities. And what they loved about the summit was that they could pressure test both. and have that level of accountability and have really honest conversations with one another about what they wanted and what their dream and their vision was for their clinic. And I just think being able to come back, yes, okay, the logistics around, do we get a site? Do we not? How do the numbers stack up? But they came almost full circle back to, well, what is our vision? does this all mean? What are we doing it for? And I think the fact that they could anchor back to that, then couple it with what they needed to know from a logistics perspective to make it add up, that's great. But really that alignment together and then alignment with the broader community was just such a really powerful moment. And I loved being part of that conversation.

Ben Lynch: So cool to hear people's stories. And that's why we love those networking breaks and the cocktail function as well. And we're really excited to change things up. We've been hosting this event in Melbourne for many years. And this is our 10th year, in fact, in business. I think most years we've had an event in Melbourne. But next year, 2027, we're off to Adelaide. Beck, you and I are Adelaideans. We think it's pretty cool, Radelaide, and we're looking forward to hosting folks and giving them a South Australian experience. is plenty of wine and cheese probably and hates chocolate. But J.O.B., do you want to just elaborate a little bit more for folks who might be interested, definitely for members and for those that are non-members tuning into the pod about next year?

Jack O'Brien: Yeah. Really excited to take it to Adelaide, who will be in the National Wine Centre. And so you can see on the screen, if you're on YouTube, if you're listening along, you can head to clinicmastery.com slash Adelaide dash summit dash 2027. Here is all the details. You'll see highlights from previous summits, speakers who are lined up, how the sessions flow, etc. All the details are there. Now, this is classically a members-only event. And so, if you are a Clinic Mastery member, you have a secret code. to get your tickets and so it's typically members only. We have made sure that there is a small number of tickets available for non-members. So if you're like, hey, I want to see what this Clinic Mastery Summit is all about, then you are welcome to join us. The tickets are available on that website. It is by application only. And if you end up joining the Business Academy or Elevate between now and the summit or in the subsequent weeks after the summit, your ticket price will be credited down to the members' rate. So you'll get essentially that, what is that number, about $1,200 back. That's Ben Lynch maths there, I think, but nevertheless, you'll get the ticket.

Bec Clare: Jess

Jack O'Brien: Yeah, much better. You'll get that credit to your membership. So, if you want to join us, tickets are available. Now, just a note, there will be less seats there than there were this year. So, it will sell out. If you do not get a ticket early, you will miss out. So, now is the time to do so and I know there will be a price rise later on this year. So, this is as cheap as they will ever be. We just want to have fun with like-minded clinic owners, so please avail yourself and we'd love to have you join us.

Ben Lynch: And for members in particular, book your accommodation because I wasn't mucking around when I said this is the peak time to be in Adelaide. I think it's the closing weekend of the Fringe Festival, one of the biggest fringe festivals in the world. It's also the weekend that the Live Golf will be on in Adelaide. So, important to lock away flights and accommodation if you can, as soon as you can.

Bec Clare: What a vibe.

Ben Lynch: It's going to be huge.

Bec Clare: That's going to be epic.

Ben Lynch: It's going to be peak Adelaide experience.

Bec Clare: Yeah. Come over earlier and enjoy the fruits of Adelaide.

Ben Lynch: Yes. Sounds awesome. Well, great to hear your insights. I know we got a little debrief, but so often we scatter back and have to fly home immediately after the event. So it's great to hear both of you as to what resonated. what were some of the keynotes out of the event. For members who have made it this far in the episode, please head into the learning portal and go back and watch some of the sessions that impacted you the most, resonated the most, hear it again, and most importantly, take action off the back of it. So leaders are doers. We will wrap this episode and catch you on another episode very shortly. Head over to clinicmastery.com forward slash podcast for all the show notes. And if you're thinking about joining our consulting message, jackatclinicmastery.com for all the details. All right, Beck, Jack, thank you so much.

Bec Clare: Pleasure.

Ben Lynch: Bye.